Watch: The Future of Digital Marketing in a Post Cookie World (webinar)

| Categories: Industry Access, Insight, Brand Safety and Media & PR.

This briefing and roundtable discussion about the future of digital marketing in a post cookie world builds on the award winning ISBA/PwC study into programmatic advertising, which generated major press coverage on its release earlier this year.

We quickly recap key study findings and then move on to the question: what happens next?

By the end of 2021, third party cookies will be history, so how can marketers leverage data and technology to retain and enhance the benefits of targeted marketing?

The format is a short briefing by PwC, and then a Q&A with our expert panel to explore the future of data, technology, and digital marketing.

 

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