The Longer and Broader Effects of Marketing by Sam Diaz
A detailed discussion about financial models to measure Return on Marketing Investment was facilitated by Alex Gibson with Alan Cox, Sam Diaz and Professor Mary Lambkin. Video of the presentations and discussions can be found below:
Part 1 http://www.youtube.com/watch?v=n-c4LsZ6-5A&feature=youtu.be
Part 2 http://youtu.be/cz2kCaJrRsc
Part 3 http://youtu.be/MW7SvnZAask
Part 4 http://youtu.be/uSu6w_oL4yY
Part 5 https://www.youtube.com/watch?v=mvDGtaWby40
Part 6 http://youtu.be/TlKEAMAP7gI
Part 7 https://www.youtube.com/watch?v=PAbWa9R1yj0
Part 8 https://www.youtube.com/watch?v=yaxAfA0oBE4
Part 9 https://www.youtube.com/watch?v=EpXZE5QRG-c
