Strategic Priorities
Priorities
and agendas in AAI are shaped by our members, for our members.
As
a not-for-profit organisation representing brand-side marketers and advertisers,
there are no vested interests.
AAI strategic priorities align with our pillars of access, insight and influence, embracing innovation and inspiration, and providing a focus for the year ahead.
According to the current member needs and dialogue in our marketplace we are building access, insight and influence as follows:
- Providing an
interactive network for members to gain knowledge from their international and
local peers as well as relevant experts
- Fostering
innovation in marketing and advertising that improves effectiveness and a measurement
for return on their investment
- Ensuring
brands have choice in the diversity and quality of media available to them
- Encouraging
a responsible, accountable and transparent media marketplace that works for
advertisers
- Holding
technology companies to account for improved standards of brand safety and ad
fraud
- Playing a
leading role in representation of responsible advertisers and protecting
Ireland’s self-regulatory system
- Advising on
transparency and alternative contract frameworks regarding agency alignment
