September’s Advertisers’ Toolkit Seminar is built to encourage audience participation and interaction during a discussion about the driving factors for effective marketing communications.
To get the morning started, Alan Cox, CEO of Core, will present a countdown of the ten most important truths regarding marketing communication effectiveness. The presentation, supported by scientific evidence, will outline the most important levers to pull to generate long-term, sustainable growth from your investment in marketing communications.
During the second part of the event, audience questions and commentary will be encouraged together with consideration of the ten drivers and their impact by industry experts Karen Hand, Jimmy Murphy and others.
The content of the presentation is drawn from the book, Marketing Multiplied, which Alan co-authored with Jim Power and Chris Johns in 2017.
The event will take place at Core, 1 Windmill Lane between 8.15 a.m. & 10.00 a.m.
Please register your attendance here
Tickets are free of charge for AAI Members although registration is still essential.
Non AAI Members are charged €35 + booking fee.
Tuesday 18th September 2018 at 8:15am – 10:00am