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AAI have released a series of insights and marketing tips for Members in our Toolkit Series and also run Training Seminars accompany some of these guides on the 3rd Tuesday of a given month. This training is free of charge for Members.
Diageo gives insight behind the very succesful Arthur's Day campaign to celebrate 250 years of the Guinness Brand
KBC become a member of the AAI in 2012 and I can certainly see the benefits. We have a new stakeholder forum around Financial Services advertising which allows financial advertisers to engage on key advertising issues and challenges that we currently face. I also think the seminars and speakers my team get access to really helps them as they grow and develop within their marketing career. The association provides a way for members and advertisers to connect with each other, share thoughts, views and network. It’s a professional membership I value greatly for the organization.
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