BEGIN:VCALENDAR
PRODID:-//aai.ie//NONSGML iCalcreator 2.6//
VERSION:2.0
BEGIN:VTIMEZONE
TZID:Europe/London
TZOFFSETFROM:+0000
TZOFFSETTO:0000
END:VTIMEZONE
BEGIN:VEVENT
UID:20120517T235846CEST-6086StOhnF@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Presentation&nbsp\;by Billy Hawkes\, Data Protection Commission
 er\nA copy of his presentation is available in the Members Centre - just c
 lick on the Toolkit Seminar Presentations tab
DTSTART:20090603T080000
DTEND:20090603T093000
SUMMARY:Data Protection & Privacy
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-60912EAbE3@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:June Duffy provided AAI Members with guidance on&nbsp\;both in 
 terms of Personal Optimisation and Team Motivation.\nA copy of her present
 ation is available in the Members Centre - just click on the&nbsp\;Toolkit
  Seminar Presentations tabJune Duffy is a psychologist consultant speciali
 sing in the area of organisational and individual development. June has be
 en working with leaders and managers for 20 years helping them uncover the
 ir potential and realise their leadership capability. Having spent many ye
 ars as HR Director and Change Manager for a variety of international compa
 nies\, June has extensive experience in the area of organisational change\
 , strategic HR\, leadership development and executive coaching.She is prog
 ramme leader for the Coach Institute of Ireland's diploma in&nbsp\;busines
 s\, executive and personal coaching. She is also an Associate Consultant w
 ith the Tavistock Institute\, London and is part of the Diageo's Executive
  Coaching faculty.\nFor more details see&nbsp\;http://www.juneduffy.ie/&nb
 sp\;or contact m: 00-353-86-2301520 /&nbsp\;june@juneduffy.ie
DTSTART:20090923T080000
DTEND:20090923T093000
SUMMARY:Coping during these pressurised work times
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-60969pugI6@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Speaker : UK's Rosie Doggett.\nA copy of her hand-out is availa
 ble in our Members Centre - just click on the Toolkit Seminar Presentation
 s tab
DTSTART:20091020T080000
DTEND:20091020T093000
SUMMARY:Managing Agency Costs\, How to make your Marketing Budget go Furthe
 r
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6100Mc8Ir1@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Kay McCarthy
DTSTART:20091117T180000
DTEND:20091117T190000
SUMMARY:Integrated Advertising - Bringing it all together into one great Ca
 mpaign
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6105D2sDws@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Speakers\n\nUna Fitzgibbon &ndash\; Director Marketing &ndash\;
  BordBia\nSarah Love &ndash\; Managing Director &ndash\; Goosebump\n
DTSTART:20100119T200000
DTEND:20100119T213000
SUMMARY:The Nuts and Bolts of 2010 - What's ahead for my customers and my b
 usiness?
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6109FkxIl6@aai.ie
DTSTAMP:20120517T215846Z
DTSTART:20100127T080000
DTEND:20100127T090000
SUMMARY:AAI Council Meeting
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6114RixN8E@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:The 59th Annual General Meeting was held in the Old Jameson Dis
 tillery\, Bow Street\, Smithfield\, Dublin 7.\nBelow are documents relatin
 g to this event\nAgenda\nElection of Council Officers\nAAI President's Rep
 ort for 2009\nAAI Audited Accounts for 2009
DTSTART:20100324T170000
DTEND:20100324T180000
SUMMARY:AAI Annual General Meeting and Council Meeting
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6118Jt7vTZ@aai.ie
DTSTAMP:20120517T215846Z
DTSTART:20100415T080000
DTEND:20100415T090000
SUMMARY:AAI Management Committee and Council Meeting
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6123uIZKTu@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Brian Sparks\, Managing &nbsp\;Partner UK and Ireland\, Agency 
 Assessments International.\nA copy of Brian Sparks presentation is availab
 le in our Members Centre - just click on the Toolkit Seminar Presentations
  tab
DTSTART:20100420T080000
DTEND:20100420T093000
SUMMARY:Getting the best out of your Agency - Briefing\, Creative Evaluatio
 n and Agency Motivation
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6127vdKSde@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:by Oisin Byrne\, IReach Market Research\nA copy of Oisin Byrne'
 s&nbsp\;presentation is available in our Members Centre - click on the&nbs
 p\;Toolkit Seminar Presentations Tab&nbsp\;
DTSTART:20100525T083000
DTEND:20100525T100000
SUMMARY:Word of Mouth Marketing – How to measure impact on your brand and
  product sales
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6132SEC4xv@aai.ie
DTSTAMP:20120517T215846Z
DTSTART:20100624T080000
DTEND:20100624T090000
SUMMARY:AAI Management Committee and Council Meeting
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6136AxddHT@aai.ie
DTSTAMP:20120517T215846Z
DTSTART:20100909T080000
DTEND:20100909T090000
SUMMARY:AAI Council Meeting
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6140mIzikF@aai.ie
DTSTAMP:20120517T215846Z
DTSTART:20100916T000000
DTEND:20100916T235900
SUMMARY:group discussion between AAI Members and AC Nielsen about their Ad 
 spend figures.
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6145zARRoa@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Presentation by Micheal Carey\, Jacobs Fruitfield and Tim Griff
 iths\, Managing Director\, OMD.&nbsp\; A copy of Tim Griffiths's presentat
 ion is available in our Members Centre - click on the&nbsp\;Toolkit Semina
 r Presentations Tab&nbsp\;
DTSTART:20101012T073000
DTEND:20101012T090000
SUMMARY:Defend your Spend
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6150vr3ah6@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Speaker:&nbsp\;&nbsp\;Scott Williams' of Q102&nbsp\;\nScott's&n
 bsp\;presentation is available for viewing&nbsp\;to AAI Members in the Mem
 bers Centre - click on Toolkit Seminar Presentations Tab\n&nbsp\;
DTSTART:20101109T083000
DTEND:20101109T100000
SUMMARY:Everybody is listening - so why isn't everyone advertising?
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6154cggU2S@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:'Practical Research&nbsp\;Tools\;&nbsp\; Writing a great Brief\
 , deciding between Quantitative or Qualitative Research&nbsp\;and research
 ing the Digital Media Space and its role in advertising' with Behaviour an
 d Attitudes and Millward Brown Lansdowne\nHandouts are&nbsp\;available for
  viewing&nbsp\;to AAI Members in the Members Centre - click on Toolkit Sem
 inar Presentations Tab
DTSTART:20101130T083000
DTEND:20101130T100000
SUMMARY:Practical Research Tools
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6159lXvSuE@aai.ie
DTSTAMP:20120517T215846Z
DTSTART:20110113T080000
DTEND:20110113T090000
SUMMARY:AAi Council Meeting
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6164sjUnCV@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:2011 is the 60th anniversary of the founding of the Association
  of Advertisers in Ireland.\nTo mark the occasion\, the current AAI Presid
 ent\, Fiona Curtin\, hosted a meeting and lunch of former Association Pres
 idents. The passage of time has inevitably called some\, but 14 of them we
 re around and available\, with a further two unable to attend.\nWelcoming 
 the former Presidents\, Ms Curtin mentioned the breadth and diversity of e
 xperiences they held between them\, noting especially that many of them we
 re in leadership positions when marketing and advertising as clearly defin
 ed management functions were only being developed. They represented a cros
 s-section of Irish industry\, coming from companies in the food\, financia
 l services\, household goods\, energy\, motor and accessories industries.
 \nThose attending spanned the last 40 years of the Association&rsquo\;s 60
  years to date. Ms Curtin observed the range of issues the Association had
  been addressing in its early years:.:\n&rdquo\;While many things have cha
 nged\, especially in the whole Internet/online arena\, many issues surpris
 ingly still remain. These include:\n\nCirculation of Periodicals and Newsp
 apers &ndash\; non accurate figures reported\nRestrictive Practices Bill (
 covering the marketing of goods)\nGiving details of Listenership figures f
 or sponsored radio programmes was not approved by the Minister of Posts an
 d Telegraphs as it was felt it would be giving information to competing fi
 rms\nRadio Eireann&nbsp\; imposed restrictions on mentions of &ldquo\;prod
 uct&rdquo\; in sponsored radio programmes &ndash\; a limit of 5 mentions\n
 Ban on competitions in sponsored radio programmes\nCut Price advertisement
 s in evening newspapers\nBan on references to sponsored radio in newspaper
  advertisements due to fear of radio impact on print advertising &ndash\; 
 ban eventually withdrawn\n\nThese issues\, as recorded in the minutes of A
 AI meetings in the early 1950s\, indicate the thinking of the time about a
 dvertising\, and indeed\, as we look at today&rsquo\;s concerns\, one coul
 d even almost speculate that not a lot has changed!! However of course\, w
 e know that the shifts have been enormous&rdquo\;.
DTSTART:20110113T123000
DTEND:20110113T143000
SUMMARY:AAI marks 60th anniversary of Association with former AAI President
 s
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6168xIwRIG@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Angela Healy\, Research Director\, Empathy Research\nAngela's&n
 bsp\;presentation is available for viewing&nbsp\;to AAI Members in the Mem
 bers Centre - click on Toolkit Seminar Presentations Tab\n&nbsp\;
DTSTART:20110201T083000
DTEND:20110201T100000
SUMMARY:When are new/digital/online research methodologies appropriate?
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6172uebuUK@aai.ie
DTSTAMP:20120517T215846Z
DTSTART:20110214T080000
DTEND:20110214T090000
SUMMARY:AAI Management Committee Meeting
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6177dxjaDt@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Advertising isn't the only thing that influences people's choic
 es. Dr. Kenneth McKenzie\, Strategic Planner\, Owens DDB\nKenneth's&nbsp\;
 presentation is available for viewing&nbsp\;to AAI Members in the Members 
 Centre - click on Toolkit Seminar Presentations Tab\n&nbsp\;
DTSTART:20110301T083000
DTEND:20110301T220000
SUMMARY:The Psychology of Advertising
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6181dfUlWl@aai.ie
DTSTAMP:20120517T215846Z
DTSTART:20110309T080000
DTEND:20110309T090000
SUMMARY:AAI Council Meeting
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6186Usuvh5@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:The AAI Annual General Meeting was held on Tuesday 29th March i
 n the AAI Offices\, 26 Upr Pembroke Street\, Dublin 2.&nbsp\; See below fo
 r documents relating to this event.\nAgenda\nElection of Council Officers
 \n2010 President's Report\n2010 Audited Accounts
DTSTART:20110329T170000
DTEND:20110329T180000
SUMMARY:AAI Annual General Meeting and Council Meeting
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-61911Ch3JC@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:By Don Farrell and Aoife Ross of Circulator.com\nDon and Aoife'
 s&nbsp\;&nbsp\;presentation and report are available for viewing&nbsp\;to 
 AAI Members in the Members Centre - click on Toolkit Seminar Presentations
  Tab\n&nbsp\;
DTSTART:20110510T083000
DTEND:20110510T100000
SUMMARY:How to cleverly combine Social Media and E-Mail Marketing for Maxim
 um Impact
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6196PmOV1i@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Facilitated by Paula Mullin (www.paulamullin.com)\n\nExamine ho
 w you engage effectively with senior colleagues and clients\nHone your abi
 lity to win at successful business negotiation\n\nPaula 's&nbsp\;presentat
 ion is available for viewing&nbsp\;to AAI Members in the Members Centre - 
 click on Toolkit Seminar Presentations Tab\n&nbsp\;
DTSTART:20110531T083000
DTEND:20110531T100000
SUMMARY:Communicating for Success
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6201WJUkTM@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:To mark its 60th Anniversary this year\, The Association of Adv
 ertisers in Ireland was delighted to welcome&nbsp\;Pat Rabbitte TD\, Minis
 ter for Communications\, Energy and Natural Resources to speak at a specia
 l luncheon.\nYou will be aware that as Minister for Communications\, Pat R
 abbitte&rsquo\;s role is of vital importance to the future of communicatio
 ns and advertising in Ireland and at AAI we consider it imperative that in
 dustry and government work together for the future benefit of Ireland as a
  nation.\nTo view Pat Rabbitte's speech click on the AAI News section\n&nb
 sp\;
DTSTART:20110602T121500
DTEND:20110602T143000
LOCATION:Fire Restaurant at the Mansion House\, Dawson Street\, Dublin 2
SUMMARY:AAI 60th Anniversary Lunch with Pat Rabbitte TD\, Minister for Comm
 unications
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6205ZR3AZV@aai.ie
DTSTAMP:20120517T215846Z
DTSTART:20110609T080000
DTEND:20110609T090000
SUMMARY:AAI Council Meeting
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6209WRV0Ii@aai.ie
DTSTAMP:20120517T215846Z
DTSTART:20110907T080000
DTEND:20110907T090000
SUMMARY:AAI Council Meeting
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6214gFHPP3@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:&nbsp\;Speaker&nbsp\; Leo Moore\, Planning Director\, Irish Int
 ernational\n&nbsp\;Leo's&nbsp\;presentation is available for viewing&nbsp\
 ;to AAI Members in the Members Centre - click on Toolkit Seminar Presentat
 ions Tab\n&nbsp\;\n&nbsp\;Leo Moore graduated with a First Class honours D
 egree in Marketing from DIT in 1994 coming first in his class.&nbsp\; From
  there he embarked on a career that has allowed him to appreciate the worl
 d of Marketing Communications from a number of perspectives including time
  with RTE\, Nielsen\, Diageo\, Analog Folk and McCann Erickson.&nbsp\;\nAs
  a Planning Director at Irish International\, Leo believes there has never
  been a more exciting time to work in Marketing Communications\; the busin
 ess is being re-invented every day and the opportunity for agencies to rea
 lly make a difference for brands has never been greater.\n&nbsp\;
DTSTART:20110920T083000
DTEND:20110920T100000
SUMMARY:The role of the creative brief in the new world of Marketing Commun
 ications
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6218jUO6aF@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:\n\n\n\n\nSpeaker&nbsp\;&nbsp\;\nDavid Connor\, founder and Chi
 ef Strategic and Innovation Officer at eightytwenty/4D\nDavid Connor is fo
 under and Chief Strategic and Innovation Officer at eightytwenty/4D\, part
  of the Havas Communications Group. David has worked on high profile digit
 al and RM campaigns for global and local brands such as Bank of Ireland\, 
 Toyota\, Bulmers\, Meteor\, Unilever\, and Grafton Recruitment.&nbsp\;\nDa
 vid's presentation and video links are&nbsp\; available for viewing&nbsp\;
 to AAI Members in the Members Centre - click on Toolkit Seminar Presentati
 ons Tab\n&nbsp\;
DTSTART:20111011T083000
DTEND:20111011T100000
SUMMARY:Social Media CRM – should interactivity be at the core of your pl
 an?
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6223VSrsxg@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:\nEvent type: Information Session / Q+A&nbsp\;&nbsp\;&nbsp\;Ven
 ue:&nbsp\; Woodquay\nInteractive discussion aimed at Secondary School stud
 ents given by Ed McDonald\, Chief Executive\, AAI.&nbsp\; To view a copy o
 f his presentation click here
DTSTART:20111027T143000
DTEND:20111027T163000
SUMMARY:Innovation Dublin Festival - Working in Ireland's Advertising Indus
 try
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-622894xtcU@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:\nSpeaker:&nbsp\; Colm Carey\, The Research Centre\nA native of
  Dublin\, Colm Carey holds an honours degree in psychology from University
  College Dublin and a diploma in counselling and psychotherapy from ACCEPT
  Counselling Association of Ireland.&nbsp\;Over the past twenty years Colm
  has worked primarily in qualitative research and has also spent time work
 ing in Public relations in Dublin and advertising planning in London.&nbsp
 \;He established The Research Centre Limited (www.theresesearchcentre.ie) 
 in 1991 and since then has carried out research projects throughout Irelan
 d\, and on the East and West Coasts of the United States.\nColm's presenta
 tion is available for viewing&nbsp\;to AAI Members in the Members Centre -
  click on Toolkit Seminar Presentations Tab
DTSTART:20111108T083000
DTEND:20111108T100000
SUMMARY:Making Good Use of Focus Groups in Advertising Development
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-62324vGtaH@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:\nEvent type: Information Session / Q+A&nbsp\; Venue:&nbsp\; Wo
 odquay\nInteractive discussion aimed at Secondary School students given by
  Ed McDonald\, Chief Executive\, AAI.&nbsp\; To view a copy of his present
 ation click here\n&nbsp\;
DTSTART:20111118T103000
DTEND:20111118T123000
SUMMARY:Innovation Dublin Festival -  Working in Ireland's Advertising Indu
 stry
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-623764BVic@aai.ie
DTSTAMP:20120517T215846Z
DTSTART:20111123T080000
DTEND:20111123T090000
SUMMARY:AAI Council Meeting
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6241GfjMbF@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:&nbsp\;\nSpeaker:&nbsp\; Donald Douglas\, Return2Sender\nRETURN
 2SENDER was founded in London in 2001 by Donald Douglas &amp\; Mark Mulher
 n who both left their jobs in advertising to help set up&nbsp\;ContactDeta
 ils.com\, The Social Networking Company (basically a mobile version of Lin
 kedIn).&nbsp\;\nWhile working at ContactDetails they noticed a feature wit
 hin the platform which enabled users to publish mini status updates and re
 trieve contact information via SMS.&nbsp\; This 'texting in and getting so
 mething back' provided the idea to create a company which would help adver
 tisers make their outdoor advertising work harder.&nbsp\;2011 marks their 
 10th birthday and Return2Sender has evolved to become a Digital Agency spe
 cialising in mobile.\nDonald's presentation is available for viewing&nbsp\
 ;to AAI Members in the Members Centre - click on Toolkit Seminar Presentat
 ions Tab
DTSTART:20111129T083000
DTEND:20111129T100000
SUMMARY:Top Tips for an effective mobile marketing campaign
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6246Hl15UV@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Speaker:&nbsp\;&nbsp\;Elaine Sloan\, Director at Behaviour &amp
 \; Attitudes\n\nElaine's presentation is available for viewing&nbsp\;to AA
 I Members in the Members Centre - click on Toolkit Seminar Presentations T
 ab\n
DTSTART:20120124T082000
DTEND:20120124T100000
SUMMARY:What The Future Holds: A Look To The Trends Emerging For 2012 With 
 Behaviour & Attitudes
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6251HneTPu@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Speaker:&nbsp\; Michael Quilty\, Consultant and Media Partner a
 t Empirica Advertising Services \nMichael's&nbsp\;presentation is availabl
 e for viewing&nbsp\;to AAI Members in the Members Centre - click on Toolki
 t Seminar Presentations Tab\n&nbsp\;
DTSTART:20120228T082000
DTEND:20120228T083000
SUMMARY:'Insights into Key Media Market Issues and the Implications for Mar
 keting'
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6255RZ6D7o@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:&nbsp\;&nbsp\;Patrick's&nbsp\;presentation is available for vie
 wing&nbsp\;to AAI Members in the Members Centre - click on Toolkit Seminar
  Presentations Tab\n&nbsp\;\n\n\n&nbsp\;\n&nbsp\;\n\n
DTSTART:20120327T082000
DTEND:20120327T102000
SUMMARY:“The Devil is in the Detail” presented by Patrick McConville\, 
 Head of Media at ICAN
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6260vLv3JU@aai.ie
DTSTAMP:20120517T215846Z
DTSTART:20120329T163000
DTEND:20120329T170000
LOCATION:AAI Offices\, Fitzwilliam Business Centre\, 26 Upr Pembroke Street
 \, Dublin 2
SUMMARY:AAI Council Meeting
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6265Xh2oHu@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:The AAI Annual General Meeting was held on Thursday 29th March 
 in the AAI Offices\, 26 Upr Pembroke Street\, Dublin 2.&nbsp\; See below f
 or documents relating to this event.\nAgenda\n2011 Audited Year End Accoun
 ts\n2011 Presidents Annual Report\n2012 Council Officers Election
DTSTART:20120329T170000
DTEND:20120329T180000
LOCATION:AAI Offices\, 26 Upr Pembroke Street\, Dublin 2
SUMMARY:AAI 2012 Annual General Meeting
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-62694ud3PO@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Speaker:&nbsp\; Alan Cox\, Core Media&nbsp\; Venue:&nbsp\; Roth
 co\, 13 Pembroke Row\, Dublin 2.\nTo book e-mail info @aai.ie&nbsp\;&nbsp\
 ; Free to AAI Members.&nbsp\; Non-Members &euro\;25 per person\nAlan Cox i
 s Chief Executive of Core Media\, Ireland&rsquo\;s largest media buying gr
 oup. He began his career in the advertising business in 1985. He has worke
 d in a number of areas including production\, full service account managem
 ent and media. Following four years as media director with Bell Advertisin
 g (part of Ogilvy &amp\; Mather)\, he was appointed managing director of O
 gilvy&rsquo\;s new media company The Network in 1997 and appointed to the 
 European board of the company the following year. In 1999 he joined Carat 
 Ireland where he spent seven years until his move to Core Media in Septemb
 er 2006.\nHe is a graduate of the College of Commerce and has served on va
 rious industry committees\, including the Joint National Listenership &amp
 \; Outdoor Research bodies. He is currently the industry&rsquo\;s represen
 tative on the Television Audience Measurement Management Board.
DTSTART:20120529T082000
DTEND:20120529T100000
SUMMARY:Toolkit Seminar  ' Why the CEO is wrong to cut your marketing budge
 t'
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6274SDVAFj@aai.ie
DTSTAMP:20120517T215846Z
DTSTART:20120614T083000
DTEND:20120614T235900
SUMMARY:AAI Council Meeting
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6279hNSxin@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Speaker:&nbsp\; Don Harris of TalkBack&nbsp\;&nbsp\;\nThere&rsq
 uo\;s plenty to be learned from recording emotional feedback. The process 
 of customer engagement in an interactive informal style elicits honest opi
 nions and unplanned answers as respondents are stuck in a moment. Don will
  demonstrate with sound bites and case testimonials how this inclusive arr
 angement can reap benefits for your organisation and deliver some surprisi
 ng confidence boosting results.\n&nbsp\;Who&rsquo\;s Don Harris:&nbsp\;\nD
 on launched his company Airtime Limited in 1983 with the aim of becoming a
  central sales and marketing organisation for local radio. His ambitions w
 ere realised in June 1992 when Independent Radio Sales (IRS) appointed Air
 time as the company&rsquo\;s sales agents and Don became the first CEO of 
 the new operation. In 1993 he founded the Radio Advertising Awards\, an in
 dustry award scheme which helped foster better creativity in radio adverti
 sing. Don is particularly proud to be have been associated with the Awards
  from their inception in Paddy Kavanaghs early morning eatery!\nPrior to m
 oving towards media sales and writing radio commercials\, he was a radio p
 resenter in the 80&rsquo\;s with the original Sunshine 101\, South Coast R
 adio and Big D\, the station that launched Dave Fanning and Gerry Ryan amo
 ngst others. He set up TalkBack in 2010 following a successful series of f
 eedback sessions with delegates attending a client&rsquo\;s national confe
 rence. The organisers of the 2 day summit were quick to recognise the bene
 fits for future event planning listening back to Don&rsquo\;s recorded con
 versations and he sensed an opportunity existed to offer the service to ot
 her conference organisers as well as marketing and research companies invo
 lved with brand sponsorship evaluation.&nbsp\; TalkBack has recorded emoti
 onal feedback from clients and respondents including pilots\, semi state p
 rogramme participants\, sports fans and enthusiasts\, visiting business le
 aders\, entrepreneurs\, dragons\, small business owners\, children and on-
 street passers by. Don shares his time as chief bottle washer with Cohesio
 n Advertising and presents a weekly Business Show on Dublin City FM called
  &lsquo\;You and Your Business&rsquo\;.&nbsp\; A qualified Life Coach and 
 keen golfer (with 2 Captain&rsquo\;s Prizes under his belt)\, he says he h
 as never lost his love for Radio. He admits to owning 12 radios and 1 wire
 less and never tires of listening to music.&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nb
 sp\;&nbsp\;
DTSTART:20120619T082000
DTEND:20120619T100000
SUMMARY:Toollit Seminar - Feedback Speaks Volumes
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6283xtrVEJ@aai.ie
DTSTAMP:20120517T215846Z
DTSTART:20120913T083000
DTEND:20120913T093000
SUMMARY:AAi Council Meeting
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6287HvkoCU@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Details to be finalised
DTSTART:20120925T082000
DTEND:20120925T100000
SUMMARY:Toolkit Seminar
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-62923lBDbz@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Details to be finalised
DTSTART:20121023T082000
DTEND:20121023T100000
SUMMARY:Toolkit Seminar
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6297TEmGi0@aai.ie
DTSTAMP:20120517T215846Z
DESCRIPTION:Details to be finalised
DTSTART:20121120T082000
DTEND:20121120T100000
SUMMARY:Toolkit Seminar
END:VEVENT
BEGIN:VEVENT
UID:20120517T235846CEST-6301kVuGKl@aai.ie
DTSTAMP:20120517T215846Z
DTSTART:20121129T083000
DTEND:20121129T093000
SUMMARY:AAI Council Meeting
END:VEVENT
END:VCALENDAR

